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WEB DESIGN:
A Web site allows more potential voters to obtain information
about a candidate or campaign. In the past, word of mouth and
print media have done an adequate job disseminating information.
Breakthroughs in technology have added new channels of communication.
An online fund-raising capability has become a critically important
element of modern campaign strategy. A Web site, created by
Strategic Media Ltd., has the ability to influence voters and
significantly enhance the communications capabilities of a political
campaign. |
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CAMPAIGN MANAGEMENT:
Campaign Management is rapidly becoming an art form in politics
today. Understanding, creating and implementing a clear strategy
has proven critical in winning efforts across the country. Strategic
Media's staff includes experienced political operatives who
are experts at running campaigns and winning elections. |
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INTERACTIVE PHONE SYSTEMS: With forms of communication constantly evolving in a 21st Century campaign, the telephone is often overlooked as the most reliable way to reach a targeted voter list in a short period of time. Contacting voters with a targeted message for event planning, get out the vote efforts and an individual message to pressing issues is an invaluable resource to any campaign, large or small. SML’s new interactive phone system is equipped to handle push button surveys, automated calls and blast robocalls to suit the needs of any campaign. |
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DIRECT MAIL:
Direct Mail is an integral part of every political campaign,
whether a candidate is running for city council or a national
office. Design is nearly as important as the message; voters
look first at photographs, second at headlines and third, at
text. SML's ADDY Award-winning designers and writers produce
pieces that have both memorable messages and unique designs
that will make voters remember who you are and what you stand
for. Strategic Media has mail facilities that allow
us to closely supervise products to ensure voters receive
our message in a timely fashion. In an effort to meet the
needs of all our clients, SML employs both Union and non-Union
print shops. |
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MESSAGE DEVELOPMENT AND EDITING:
Strategic Media's message team is led by an award-winning writer
and editor who has more than 30 years of experience in both
journalism and public relations. SML can provide your campaign
with press releases, position papers, op-ed (persuasive) pieces,
letters to the editor, advertising copy and a variety of marketing
materials. |
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GRAPHIC DESIGN:
The Strategic Media team has a shelf full of ADDY Awards, which
recognize excellence in graphic design. Members are experts
in all forms of print media: direct mail, brochures, logo design,
a critical and often underestimated element of a campaign; and
advertising design/layout. SML provides its clients with a cohesive,
professional image that will make them stand out in the crowded
and often poorly designed world of campaign collateral. |
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IN-DEPTH POLLING ANALYSIS:
Understanding voters' wants is a critical element of campaign
strategy development. Strategic Media can assist a campaign
in developing its message to a specific group of voters through
polling analysis. Our research capabilities include live phone
polls, focus groups and an interactive phone call system. |
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MASS E-MAIL COMMUNICATION:
Strategic Media can help a campaign develop a strong e-mail
fund-raising campaign. Specifically tailored fund-raising messages
allow SML to dramatically increase the fund-raising and communications
capabilities of a campaign. |
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CONTENT MANAGEMENT:
Strategic Media offers message content management. SML offers
up-to-the-minute updates to multiple sites simultaneously, allowing
an organization's overall message to remain uniform. Press releases,
upcoming legislation and reaction to current events are areas
that would benefit from content management. |
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Strategic Media is proud to offer an Interactive Phone Call system to help candidates reach out to voters more effectively. Possible uses include:
